Why Bring Customers to the Table to Co-create Strategy
Posted By: alankay7777 on May 24, 2011
Why battle to improve the customer experience through strategy alone when your people will have ignored most of what’s required at the implementation stage? Organizations must continually align themselves with customers in order remain relevant. The organization can know its customers through daily interactions, social media, research and so on, and strategy plays a key role in helping align the organization with customers. But every customer is unique and every supplier/customer interaction is also unique. This means the organization’s staff [...]
